Twestival Media Kit

On March 25, 2010, in more than 175 cities around the world, thousands of people will demonstrate social media's power for social good through the second annual Twestival. The global event is a worldwide fundraising initiative that uses social media, particularly Twitter, to focus participants' talent and resources to benefit one cause for one day. All proceeds generated from the 2010 Twestival will support education and be donated to Concern Worldwide, a non-governmental, international, humanitarian organization that since 1968 has dedicated itself to reducing suffering and eliminating poverty.
 
"Organizing online and gathering offline allows Twestival to harness the incredible communication power of Twitter to propel participation in real events around the world," said Amanda Rose, founder of Twestival. "There is no shortage of people who are passionate and want to help. The challenge is coordination, not participation. By using social media platforms such as Twitter, Twestival is able to connect hundreds of independent local events into a powerful global initiative. At last year's Twestival, more than 1,000 volunteers and 10,000 donors raised more than $250,000  to provide clean and safe drinking water for more than 17,000 people. We know this works and we're excited to make it work for every child in the world that deserves an education."

Quotes

Organizing online and gathering offline allows Twestival to harness the incredible communication power of Twitter to propel participation in real events around the world.

-Amanda Rose, founder of Twestival

Twestival leverages the social web to bring together the hearts and minds of the world. Citrix Online chose Twestival because of its innovative use of social media for social good.

-David Baeza, Area Vice President for Citrix Online

An estimated 72 million children worldwide are not enrolled in school. Concern is committed to reaching those left behind, giving them access to learning and the chance to break out of the cycle of poverty. Twestival Global is revolutionizing the way concerned citizens all over the world connect to benefit the poorest among us. We are thrilled to have been chosen, and we’re rolling up our sleeves to make the most of this extraordinary opportunity.

-Tom Arnold, CEO of Concern Worldwide

PayPal is the exclusive payment processor for Twestival 2010. As a featured sponsor of Twestival, PayPal is waiving fees and donating sponsorship money to Concern Worldwide. In conjunction with Cause Media, Twestival is integrating the What Gives?! social media giving widget powered by PayPal, into the Twestival Web site to receive online donations for Concern Worldwide. The widget will allow a global network of cities participating in Twestival to donate in currencies supported by PayPal.

-